The wineries and wine marketing of Sopron’s wine-region continue the popularization of their wines uniquely in the future. The wine-cellars of Sopron started an independent common undertaking as the coronation of their community togetherness, established the Sopron’s Blue Frankish Ltd., what is the first community wine trade firm of Hungary.

„The Sopron’s Blue Frankish Ltd. set in motion from 9. March. 2010, the market position of Sopron’s wines by small- and wholesale activity in the classic sense to enhance and according to opportunity to develop” – informed Kurt Taschner on the press conference of undertaking, who is winery and also one of the managers. The nearly twenty founders signed the syndicate declaration as a confirmation of their togetherness and their common intentions on the program between festive frameworks, in which they fixed their topmost aim, the wines of the Sopron’s wine-region to what more wine-lovers home and abroad to get.
The proprietors of the profit-oriented firm are non-profit organizations: the Winemarketing Workshop Non-profit Ltd. and the Wineroad Association of Sopron, which work nearly one decade. The common aims are the development of the Sopron’s wine-region and his wineries, the keeping and the expansion of the market of Sopron’s wines, the promoting of the local wine tourism as well as. The Sopron’s Blue Frankish Ltd. is unique in Hungary, because almost all wineries are proprietors of Ltd. “Who is shopping from the Ltd., he purchases the wine directly from the grower practically. This is the indisputable competitive advantage, what we try to utilization better according to our plans in the future” – said Kálmán Jandl, winery and one of the managers. The Winemarketing Workshop Non-profit Ltd. makes the community wine marketing activity nearly 10 years in  this wine-region, their name is connected with a number of actions and programs for example Blue Frankish Summer, which is organised more than 5 years and attracts more than 15 thousands of wine-lover annually to the wine-region of Sopron.
The undertaking may realize business result inside two years according to the proprietary expectation. The incomings can be expended exclusively to community aim with the proprietors' agreement in the interest of the Sopron’s wine-region and the development of his wineries. For example, these are the assistance of the local programs, the community communicational campaigns in the domestic or foreign newspapers, the actions at the promoting of the wine tourism and the festival, which is organized in the capital as well. “The mission of the Sopron’s Blue Frankish Ltd. is accordingly dual: the traditional wine-trade activity and the marketing, PR-work. We make an effort to take the contact with the wine-trade firms, who is working currently on the market” – declared Zsolt Rigler, one of the managers.
The Sopron’s Blue Frankish Ltd. is complementary tasks: more opinion forming merchant and host professional, sommelier, journalist is travelled to wine-region. “In our opinion, the people change the image about the wines of Sopron’s wine-region after wine-road in Sopron, the occurrent preconceptions will slip away. The experiences generated attachment may help our long-term aims to reach, because the Blue Frankish may not be missing from the domestic restaurants' wine lists beside the world-famous Tokaj wine” – said Borbála Szabó, the commercial manager of Ltd.
In the starter assortment of the Ltd. are 28 excellent wines of 15 Sopron’s wine-cellars, in which can be found beside the beautiful, multi-faceted Blue Frankish from fluent, peachy white wines, through rosé wines and big red wines to late harvest dessert wines. The capital viewpoint was in the combination of wine list, that the wine-cellars appear their sorts, what are typical to the wine-region. Besides this, every wine category is represented from the white to the red wines, from the dry one until the sweet flavours.
In offer of the Sopron’s Blue Frankish Ltd. will be found the products of partner companies in the future, what are connected with Sopron, wines and gastronomy. The Ltd. at the time of departure has been already an official reseller's partner to Csonka and His sons Ltd., they are the exclusive domestic importer of world-class Trendglass, who is the producer of refractory glass wares and the Stölzle-Lausitz GmbH’s crystal glasses.

More information:
Borbála Szabó
phone: +36.30.231.4421
E-mail: szabo@soproniborvidek.hu